Aging out
of the Demographic
Running some errands on my last few days off
for 2025. I wrapped up 2 of the remakes of my FM Flashback series so I was
tired of having those songs in the vehicle an all of my CD cases are in the
house for [yet another] shifting of cases. This puts me in the awkward position
of having to deal with Terrestrial Radio.
Even for a few short hops, this prospect
depresses me.
Dallas radio has shifted something terrible
this year. JACK FM, one of those corporate sorts of anti-playlists /“we play what
we want” stations has shifted into a new demographic that I do not understand.
The local “Pop Oldies” station KLUV transitioned to something called The SPOT,
another corporate sort of anti-playlists /“we play what we want” stations with
the same demographic competing with JACK. Neither of which appeal to me. Yes,
KLUV seemed to be playing Michael Jackson every time I switched to them but
that was better than whatever they are playing now, which seems to be aimed at
the 25-45 demographic [i.e. Gen-Y / Millennials] of which I am not a part of
nor do I appreciate any of that music.
Since I do not follow new music or really any
music after the millennial change, I seem to connect with the local public radio
music station KXT about half the time. Have I heard some interesting things
made in the 2000s there? Yes. Have I take a deep dive into any of it? Not
really.
This leaves 2 sports talk and the local Classic
Rock station, KZPS. Sports talk isn’t really about sports most of the time and
I do not follow basketball, they do not very often talk about hockey even when
the Dallas Stars are winning, and I have no desire to hear what the Cowboys are
thinking at any particular moment, so that can be very hit or miss.
That leaves KZPS. And their demographic is
in transition as well.
I can say it until I am blue in the face: “You
can play Candlebox, Three Doors Down, Nickelback or Staind on a Classic Rock
station but that doesn’t make them Classic Rock.”
But today, I realized it doesn’t matter – I don’t
matter to those stations anymore. I’ve aged out of their demographic. And it’s
a little bit of a shock but then again, it’s inevitable.
I remember back when I was in high school –
yes, I actually do have memories that far back, thank you. They are very clear
to me because I was exploring the earlier era of rock and roll at the time. diving
deep into the 1960s and 1970s roots of the current bands. I was learning about the
Rolling Stones, Jefferson Airplane, Beatles, CCR, Black Sabbath, Deep Purple,
the Who and Led Zeppelin and still absorbing the current things hitting AOR,
Top 40 and MTV. At this time, KLUV was heavily skewed towards the baby boomers –
late 50s and early 1960s rock and roll but not really playing a whole lot of Motown / soul. It didn’t strike
me much at the time but I later realized that they skewed VERY, VERY Caucasian.
There was also an AM radio station KRQX that was leaning into the late 60s,
early 70s “Psychedelic/ Early FM” era radio KRQX was a failed experiment and only lasted a year
or two. KLUV on the FM band gradually shifted from the early era to more Beatles
era [1964 – 1970] and Motown and Stax began appearing with a little more
frequency. Eventually that shifted into the 70s and then about 2015 they shifted
into the1980s aka, my high school years. That’s disturbing realizing that your
music is “Oldie Goldies.” My music in 2015 was akin to the Big Band and pre-rock
& roll schmaltz that my grandparents grew up with. Yikes.
Fortunately, I do not have to deal with this
most of the time. I do not have to commute anymore. I am not in my car 60 -75
minutes a day at peak listening times. Perhaps their playlists are more geared
toward my age group during those morning and afternoon drives but how would I
know?
And it really doesn’t matter. I have aged
out of the prized 25 – 45 demographics. Not that I needed the reminder that I
am not young or hip anymore - as if I ever was but you get my meaning.
It’s like watching PBS at fund raising time –
the programs are heavily geared towards the aging Baby Boomers who are likely
to be watching PBS because there’s nothing else on that’s interesting. Or because
they’d rather give their money to PBS than obnoxious children in an
inheritance.
Have you looked at how many record companies
are emptying their vaults with super deluxe sets and old live recordings,
trying to squeeze every last dollar out of the baby boomers still interested in
filling out their catalog of 70s Grateful Dead, Frank Zappa and Bruce
Springsteen shows. Yes, such things were taped [i.e. paid for] a long time ago,
all they need is mixing and mastering. And the Beatles? Why does the world need
to hear take 26 of an obscure album track that has two words changed and if you
listen very closely you hear their roadie sneeze in the background? And remixing
the Beatles [and those terrible 40th anniversary mixes of the Doors that
I heard from Tracey’s collection]? Sacrilege. Blasphemy. Stop it.
I know I am stuck in a metaphorical music
time capsule. I have a great nostalgia for a golden era of AM and FM radio that
probably never really existed except in my head. My CDs are just an attempt to
recreate that and fulfil my long-time desire to be a disc jockey. If nothing
else, I am the DJ of my car stereo which is about as good as it gets.
And this? This is just me being the cranky
old man that I have been for a long time. “Hey you kids, get out of my yard!
Slow down! And your music sucks!”
