[Does everyone who is getting older lament change? Sure they do. And they tell us about how things used to be better when they were young. Our grandparents did it, our parents did it and now it's good ol' Gen X's turn up at the plate.]
Yesterday, I spent a glorious afternoon in the company of Mr. Nate Fowler. We hung out with his neighbor, had some Jimmie's subs and a couple of beers, shot the breeze, played some tunes, scoped some You Tube and basically just had a blast just hanging out. We get so involved in our lives, our jobs and the other demands for our time that we sometimes forget to just meet up with friends and just do nothing for a few hours.
Nate, having no television connections to speak of, is an online guy, a You Tube freak the way we used to watch MTV when it first came out. He showed me a couple of weird assed things, some trailers for Color Me Obsessed, which I now definitely need to see and some things to keep an eye or ear on like the Weeks [lo-fi shake your ass rock and roll from Mississippi - click here or try this one] or the Biters [from Georgia - 3 guys who look like Joan Jett circa 1977 (and a drummer) and play power pop in the Cheap Trick tradition - see here or see this one.]
So as Nate is free form programming his You Tube clips, the discussion swings to "where do you find this stuff?" Now of course, Nate is a working musician so he meets people and hears things - like the American Fuse playing a show with the Biters last year. But then we swung off down the dirt lane of nostalgia...
Nate and I began reminiscing about the record store. We both worked at the much lamented Sound Warehouse, which was a chain in Texas that eventually got bought and became Blockbuster Music. Now Blockbuster had a good thing going with video at the time, circa 1990 - 1991, but they killed their new acquisition by putting in a dress code - the typical khakis / no T-shirt plus one of those horrible smock in Blockbuster blue so everyone knew you were an employee. Oh, and by the way no earrings and no hair on the collar for the men. Basically, they said 'All of you people who live, breathe, play, know and love the music and thought working in a record store was the coolest gig ever: Get out." I guess it wasn't just Sound Warehouse, it was everything. It was when corporations were buying up record labels and the industry became about numbers - and numbers only. Okay, this gave rise to the "Indie" labels like Sub-Pop and Merge. Record stores were ripe for takeover - so the corporations thought. Then, the super discounters opened up - Best Buy blew the prices of the other chains out of the water. Volume buying and selling and loss leaders. The mom and pop store was killed off pretty quickly after that. The chains were in trouble, but the wheel was still turning. Within a couple of decades, the paradigm shifted to the internet and the labels and the old brick and mortar media outlets [bookstores, record stores and video rental stores] were dinosaurs - millstones around the corporation's necks. So they started closing them. Best Buy is all but out of the CD business - they've shifted to videos / DVD to get people in the doors. I was in Barnes & Noble last week and the CD section is about 1/6 the size it was and there's a lot of discounted stuff there - meaning they're trying to sell of stock - and they will not be reordering. iTunes, Amazon and eBay fill the music lover's need for deep catalog now - assuming that the items will remain in print on hard media. I can see in ten years an even more run of limited physical media for music - CD, and vinyl - and the majority of catalog available only by download. The CD - the future of the music industry in 1986 - dead in less than two generations.
I got Nate his job at Sound Warehouse. Nate had worked at an independent store in Arlington called Fantasia, which later moved down to the strip center by my Sound Warehouse store and became Village Music before being closed. I don't remember if he was still working there at the time, but he would come into Sound Warehouse and shop. And because he had the look [and because we all just wore 'collared shirts' and name badges in those days, nothing much to differentiate the clerks from the general public other than being at the register or carrying a clipboard and/or price gun], people would ask him where stuff was or if we had stuff. And Nate would say "I don;t work here, but I think its over here or over there..." So after I had seen this a couple times, I went up to him and gave him an application and I basically said 'if you're going to help people find stuff you might as well get paid for it.'
People thought working a in a record store was cool because you were surrounded by music all the working day. I'll clue you in - it was. It was super cool. Yeah, there was work involved - inventory sheets, ringing up customers hour after hour and most of us hated working the video department. But one of the things I loved - and I think a lot of us loved - about working in the store was turning people on to something new and then having them come back for more. That's what Nate and I and probably a lot of people my age miss - and the current generation doesn't know about - is the interaction. Personal, up close, face to face interaction. And all that that entails.
I mean it starts casually - usually at the counter. Someone brings up like R.E.M.'s Life's Rich Pageant and the Georgia Satelites. "Hey man, if you like that, you might want to check out drivin' 'n' cryin' or the Bo Deans or this band called the Replacements..." Or someone bringing up Aerosmith's Permanent Vacation and you go "hey there's this new band called Faster Pussycat that sounds almost exactly like Aerosmith but with the rough edges still left on. And Junkyard..." What would happen after that is that a couple of weeks later they'd come back in, slightly wide eyed and come up to you and say "Dude that Joe Blow album was great! What else do you got like that?" And you'd point them at the next rung on the ladder: X, the Buck Pets, the Cult, the Smithereens, the Rave Ups, Squeeze, 10,000 Maniacs, Oingo Boingo, Guns 'N Roses - I know we were playing the shit out of Appetite For Destruction for a good three or four months before it hit on MTV. You were passing it on. And the customers would do that for us, too. "Man, I've never heard this." "Oh, it sounds like a cross between R.E.M. and Guns 'N Roses." 'Huh, that sounds interesting, I'll have to check that out." And the cross pollination continued....
I dearly miss that interaction, that continual feeding of the flower.
Do I miss "Jan the Dolly Dots guy?" Do I miss "The Twelve Inch Tornado?" Do I miss the gold card guy who gets pissed becasue the machine has slowed down after he's waited in line a whole 3 minutes to get his new Manhiem Steamroller CD and he had to be somewhere ten minutes ago? Not hardly. But I met a lot of people in those days who became my friends. A lot of them are still my friends. Of course there's the shared work connection - ironic becasue I only worked at Sound Warehouse for two years, though a lot of the people I knew were still there and I continued meeting people there when I shopped there or hung out with those folks who were still there. But we also shared a connection because of and through the music.
Amazon may try and suggest things but that's just some algorithm, some cold mathematical process. "The last 25 people who bought this also looked at..." and it pops up all those things. But it's not the same. It is SO not the same. It doesn't carry the weight of your friend coming over and handing you a CD of the Alabama Shakes or the Raconteurs or Japandroids and saying "You HAVE to hear this!"
[How many of you have a hand in this?]
Marty mentioned that Spencer was interested in vinyl records, but he didn't understand how it worked. My reply, in part:
"As for vinyl [and everything else], he is coming up at a different time, the Age of Instant and Immediate Everything. If he wants to hear the new Jose and the Beaners album, he doesn't have to drive 25 minutes from B.F.E. Burleson up to the Sound Warehouse on Camp Bowie or Berry Street, plunk down that hard earned Perkins Electric paycheck money and shlep 25 minutes back to B.F.E. just so he can put that platter on the player. He goes to Amazon, clicks on it and ten minutes later is destroying his eardrums with it. Same with videos. Remember going down to the Burleson movie theater to rent a clunky old VHS tape? Remember when he was grounded from his cell and you had to explain that you could actually dial and call people's cell phones from the land line?!?"
There's something to anticipation that the current generation is missing. I mean they're missing a lot of things like FM radio that had a playlist of more than 200 songs. And real live DJs. But in the example I just gave, there's the anticipation - the drive to the record store, the charge walking in and finding what you're looking for [or something you weren't looking for - like buying an album because the cover looks interesting. Look at those Little Feat covers! Or Kiss' Hotter Than Hell. Sebastian Bach tells a story about finding Kill 'Em All in the imports and looking at the back cover and going "Those are the ugliest dudes I have ever seen - this has got to be something!"] and then driving home all charged up to play this new thing - and believe me there were frustrations wwhen you'd walk in ready to plop on your bed with the new platter and headphones and Mom would catch you and go "Not 'til the grass is cut, Sonny Jim..." Then you're out there pushing the mower at a jog and doing a crappy job because you're in a hurry to get to your new album. And I think that that anticipation made us pay closer attention to what we were hearing. Maybe that was just me.
The other thing is not having that physical thing to tie you to the music. I'd lay on my bed and stare at album covers, reading liner notes and lyric sheets and all that while listening. I remember being sad when things got to CD size - which is worse not that my eyes are getting worse, bifocals and all. Not having that, I think, makes the music seem disposable - one click and it's deleted from your hard drive and from your memory. And what if something happens to your hard drive? At least I can reload what I have on CD and re-record and convert my vinyl. It would be a pain in the butt and I don't want to, but I could...if I had to.
One other thing Nate and I agreed on that is so great about music is that not only is there new stuff always coming out, but there's a deep, deep past to discover. Like this band called Titanic Love Affair that Jay Bennet was in during the 90s. [check this out - you'll be blown away] Nate lost it a while back - one of those things that gets split, 'nuff said - and he's looking for it again. Or going through Half Price and finding Public Image Ltd.'s Album. "I loved 9 and I dug Happy? okay, I guess I'll check this out..." and being blown away by it. Or "Ive always heard about Southside Johnny. I guess you can't lose for $3.99." Or over the last couple of years, I have been on a soul and funk kick and I have found so much great stuff [Johnny 'Guitar' Watson, the Meters, the Intruders, the Sylistics, the Dramatics, Bobby Womack, the Isley Brothers' Showdown, Issac Hayes' Black Moses, Funkadelic's Let's Take It To the Stage, Parliament's Up For the Down Stroke... just to name a few]. But I know even with all the CDs, albums and digital downloads I have - and I have a LOT - I still am just scratching the surface.
I have found that the thing I love about Music is that it's as deep as the oceans, you can follow it back up the rivers, streams and creeks to the sources and find all kinds of incredible things along the way and it never dries up - every time someone puts out a new album or writes a new song, it's another drop of rain keeping the whole thing rolling.