Classic Rock?
I was surfing the
guide the other night as one is wont to do and I came across a listing on AXS
for a ‘documentary’ called What Is Classic Rock? The current showing was
about 20 minutes from ending and I wasn’t up for spending two hours on it at
the time, so thank goodness for the DVR. Since my usual Friday night view [Blue
Bloods] was preempted, I had time to take a gander at it. Of course, this
gives me an excuse to pontificate at length about rock music and some related subjects.
So here it goes.
The short answer to
“What is Classic Rock?” is “Well, I know it when I hear it.” This is subject to
individual tastes and is absolutely true. But life is rarely as black and white
as that.
The monochrome answer
is “It’s what I have been programmed to deem Classic Rock by my local station boasting
the format ‘Classic Rock’.” And this is where the waters get really, really
muddy. [Not to be confused with Muddy Waters who is definitely classic but not
rock.]
There are a few artists who most everyone
would list as the backbone of Classic Rock – the Beatles, the Rolling Stones,
the Who, David Bowie, Led Zeppelin, Pink Floyd, Aerosmith, the Steve Miller
Band and ZZ Top. But there are rules about even those artists in the tightly
controlled format known as Classic Rock Radio [CRR]. For example, there is a
dividing line for the Beatles. One rarely hears anything before the groundbreaking
late 1965 album Rubber Soul on CRR. I Want To Hold Your Hand? She
Loves You? A Hard Day’s Night? No, these are usually kept to Golden Oldies Radio.
Why? In my personal opine, it has a lot to do with one of those lines that
divides the Golden Oldies era from the Classic Rock Era – the switch from the
single to the album as the primary means of music consumption.
You can thank the
Beatles for this as well. Although the Beatles would have many more hit
singles, the aforementioned Rubber Soul was a line in the sand where
they said “every track on the album should be as good as any track put out as a
single.” Not to say that prior albums weren’t great. The original British
release of A Hard Day’s Night [the one you now get on CD and vinyl] was
an outstanding record and [again the original British release of] Help!
was getting there even though I think there a couple of clunkers on there. Part
of that line comes from the practice in Britain of putting singles out completely
separate from albums. Which is why there are a handful of songs from the Beatles
and Stones catalogs you can only get on compilation albums. For the Beatles,
that includes songs like Day Tripper, We Can Work It Wout, Paperback Writer,
Rain, Lady Madonna, Hey Jude, Get Back and Don’t Let Me Down. The
Stones catalog has never been synched up the way the Beatles catalog was when the
decision was made to put them out on CD as the original British releases from
1963 to 1966. With 1967’s Sgt. Pepper, the Beatles records were issued the
same in the U.K and the U.S. [Except 1967’s Magical Mystery Tour which
was the issued as the American album with the B side collecting the single
tracks Strawberry Fields Forever, Penny Lane, Hello Goodbye, All You Need Is
Love and Baby You’re A Rich Man.] The Stones albums would be synched
worldwide with 67’s Their Satanic Majesties Request. But a few of their non-LP tracks include It’s
All Over Now, 19th Nervous Breakdown, Jumpin’ Jack Flash and Honky
Tonk Women. In Britain [I Can’t Get No] Satisfaction, Get Off Of My
Cloud, The Last Time, Ruby Tuesday and Paint It Black are all non-LP
singles!
The other shift
that for me marks the arrival of the Classic Rock Era [CRE] is the beginnings
of the rise of FM radio. AM radio in the 60s was dominated by the Top 40
format. Play the hits! But with the uncontrolled format rising on FM radio, underground
artists would begin to get exposure. Sure, there are bands that cross over to
both – the Beatles, the Stones and Creedence Clearwater Revival. While their record
company release a cut down version of Whole Lotta Love but Led Zeppelin didn’t
release singles so you would not hear them on top 40 / AM radio. The Jimi
Hendrix Experience. Cream. The Grateful Dead. Janis Joplin.
Because it is
subjective, I personally place the Classic Rock Era in the general consensus
range of 1967 to 1977. This coincides with the cleaning of the slate by the Punk
and arrival of New Wave. [New Wave being a brilliant marketing term by Sire
Records Seymour Stein in response to those radio station who said “we don’t play
punk records.”]
For me the
watermark record is the arrival of the Cars’ first record. The Cars are another
band that is a staple of CRR but personally I don’t consider them a ‘Classic
Rock band.’ They touch on the Classic Rock Era though and fall under a heading
I call The Golden Age of FM, which in my experience was approximately 1977 to
about 1990. A lot of artists from TGAoFM wind up on CRR. Guns N’ Roses, Def
Leppard, Bon Jovi and Motley Crue.
Although its origin
is an Album Oriented Rock station in Cleveland in 1980, CRR is generally
recognized as coming into its own in 1986. CRR is a very tightly controlled and
heavily researched radio format. Originally aimed at the 25-34 year old white male,
the demographic has shifted over the years and is now aimed at the 44-54 year
old white male. This explains the updating of playlists now include totally non
CRE acts such as Nirvana and other mainstays of the Grunge Era [1991 – 1996]. This
is comparable to the changes in Golden Oldies Radio which slowly shifting from
a 60s Top 40 to more of the 70s to currently being heavily 1980s. You can tell
the difference because GOR played Madonna. And a lot of Michael Jackson.
This is the
confusion that is the whole basis of the starting question: “What is Classic
Rock?”
Per Wikipedia: Classic-rock radio programmers largely play
"tried and proven" hit songs from the past based on their "high
listener recognition and identification", says media academic Roy Shuker,
who also identifies white male rock acts from the
Beatles' Sgt. Pepper-era through the end of the 1970s as the focus of their playlists.[30] As Catherine Strong observes, classic rock
songs are generally performed by white male acts from either the United States
or the United Kingdom, "have a four-four
time, very rarely exceed the time limit of four
minutes, were composed by the musicians themselves, are sung in English, played
by a 'classical' rock formation (drums, bass, guitar, keyboard instruments) and
were released on a major label after 1964."[
Shifting
demographics aside, my personal problem with the CRR format is that tight
formatting. Because of that need for “high listener identification,” there’s a
focus on 250 – 300 songs. In terms of your usual record buying public,
averaging 10 songs per album, that’s about 30 CDs or albums worth of songs. To
put that into more perspective, I am on my 44th car mix CD of the 8
track era [appx 1967 – 1980] alone!
With such tight
focus the average radio listener is going to miss a lot of great music. For
example, the 15 studio albums Rod Stewart participated from 1967 to 1979 are
represented by the Faces’ Stay With Me and maybe 5 or 6 other songs. Jefferson
Airplane [7 albums] would be deemed to have only ever done two three-minute songs:
White Rabbit and Somebody To Love. Mountain [4 albums] is reduced
to one two-and-a-half-minute song: Mississippi Queen. Don’t even get me
going on never heard artists like Rory Gallagher, Johnny Winter and Jeff Beck /
the Jeff Beck Group.
My answer then is this:
The Classic Rock Era is an era of music made
from 1967 to 1976 made by mostly American, Canadian and British artists
encompassing the gerne of Rock / Rock and Roll and subjective sub-genres such
as Progressive Rock, Singer-Songwriter, Country Rock, etc.
The Classic Rock
Radio format is one that plays some Classic Rock but is not limited to the
range of the Classic Rock Era. Therefore, Classic Rock Radio plays some Classic
Rock music but not everything on Classic Rock Radio is from the Classic Rock
Era.
Clear as mud,
right?